Lead Generation
Lead generation is the process of gaining the interest of potential customers to increase future sales. It is a critical part of the sales process of many companies. Understanding lead generation and how to use it effectively can be essential in moving leads through the sales funnel to become paying customers.
In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and through events.
Data Management
Collecting, processing, validating, and storing data. Integrating different types of data from disparate sources, including structured and unstructured data. Ensuring high data availability and disaster recovery. Governing how data is used and accessed by people and apps.
Data management comprises all disciplines related to handling data as a valuable resource.
Since it was now possible to store a discrete fact and quickly access it using random access disk technology, those suggesting that data management was more important than business process management used arguments such as "a customer's home address is stored in 75 (or some other large number) places in our
computer systems." However, during this period, random access processing was not competitively fast, so those suggesting "process management" was more important than "data management" used batch processing time as their primary argument. As application software evolved into real-time, interactive usage, it became
obvious that both management processes were important. If the data was not well defined, the data would be mis-used in applications. If the process wasn't well defined, it was impossible to meet user needs.
Loyalty Programs
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program.[1] A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme,
and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe
to more easily allow for scanning, although some are chip cards or proximity cards.
By presenting a card, customers typically receive either a discount on the current purchase or an allotment of points that they can use for future purchases. Hence, the card is the visible means of implementing a type of what economists call a two-part tariff. Application forms for cards usually entail
agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research.
Customer Service
Today, customer service means delivering proactive and immediate support to customers anytime on the channel of their choice — phone, email, text, chat, and more. Customer service is so important that it is now considered a strategic function for organizations across industries.
The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured
through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization.